article thumbnail

Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

article thumbnail

Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Design Trends: The 2019 PANTONE Color of the Year

Architectural Ceramics

In 2016, PANTONE’s Color of the Year was Rose Quartz 13-1520. Learn more about how the PANTONE Color of the Year is selected, this year’s color: Living Coral, and how to incorporate it into your designed interior space (which we hope includes tile from Architectural Ceramics, of course). That was so 2016.

Colors 159
article thumbnail

Employee Spotlight: Commercial Sales Manager David Arabe

Architectural Ceramics

For Father’s Day we interviewed a new dad, our Commercial Sales Manager, David Arabe, and got his thoughts on his new role as a dad and leading our commercial sales team. Calacatta Chablis Collection in the 4″ hexagon natural stone mosaic. ACI: Alright, so we know which commercial line you like.

Sales 154
article thumbnail

March Madness: ACI’s Final Four Tile Matchups

Architectural Ceramics

AC’s Genesis Collection in the color Avio; image via architecturalceramics.com. The various colors, sizes and finishes are great. Another porcelain pick, comes from Casey Terrell, an east-coast native who drives our internet sales. Natural Stone. They literally set the tile on fire outside of the kiln.”

article thumbnail

TISE 2024 exceeds expectations

Floor Covering News

Curated education spanned hundreds of topics dedicated to hands-on processes such as safety certifications, polishing demonstrations and natural stone applications as well as providing business development resources in marketing, sales, leadership and customer relations.

Las Vegas 104
article thumbnail

Expect the Unexpected from Tile Variation

Architectural Ceramics

The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Porcelains too, can be made with a uniform look or to mimic veining found in natural stone. Tiles with this rating show a dramatic range in color and or texture.