Colors Porcelain Sales Strategy 
Floor Covering News
APRIL 18, 2024
“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”
Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. The product integrates porcelain tile with LED lighting to create a backlit look for users. Divinium is a porcelain and ceramic wall and mosaic collection. One major callout was its Radiant line.
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Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
MARCH 27, 2023
However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0
Floor Covering News
FEBRUARY 22, 2022
Las Vegas— The International Surfaces Event has become a smaller player in the world of ceramic and porcelain tile of late—most likely due to the fact that Coverings is held a mere two months later. Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale.
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Color, sizes and shapes.
Floor Covering News
MAY 1, 2023
“Leading up to the event, and as recent as [Tuesday] night, we have been trending 20% ahead on attendance versus our 2019 show—our benchmark— throughout the campaign,” Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings, told Floor Covering News. “So I think the vibe is ‘OK, we’re back, we’re 100%.’
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