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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”

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Crossville updates executive sales, finance team

Floor Covering News

Mark Shannon, executive vice president of distribution sales, will retire from full-time work and transition to a part-time role. Larry Browder, Crossville Studios vice president of sales, will be promoted to executive vice president of sales for Crossville. Browder will be promoted to executive vice president of sales.

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CREATIVE MATERIALS CORPORATION WELCOMES STEPHEN BROOKE AS VICE PRESIDENT OF SALES AND SERVICES, ANNOUNCES ORGANIZATIONAL UPDATES

CTDA's Tiledealer Blog

Addition of sales and services leadership, and adjustments to product management, position the company to stay focused on clients while accommodating continued growth. In his new role, Brooke will manage all combined sales and service operations. Press Release. September 10, 2019.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. The product integrates porcelain tile with LED lighting to create a backlit look for users. Divinium is a porcelain and ceramic wall and mosaic collection. We’re optimistic, and Daltile’s in it to win it.”

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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

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MSI’s Shah outlines his strategy for success

Floor Covering News

According to their son, Raj Shah, president, it’s in the company’s DNA to continuously find ways to engineer methodologies in logistics, product innovation and merchandising and marketing strategies to make flooring and countertops more affordable and accessible to the consumer without sacrificing manufacturer or retailer profitability.

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New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0

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