Floor Covering News

JANUARY 17, 2022

Mountville, Pa.— AHF Products has been awarded a total of four ADEX Awards—all Platinum—for Dogwood Densified Wood Flooring by Bruce; LifeSeal Reserve rigid core flooring from Bruce; the line of contract vinyl sheet and tile flooring first featured in Hartco; and Parterre Commercial Hardwood A&D Flooring. ADEX stands for Awards for Design Excellence and is among the largest and most prestigious awards program for product and project design in the architecture and design industry.

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Floor Covering News

JANUARY 17, 2022

This is an overview of FCNews ‘ Great Reveal 2022. For the full product details, please see The Great Reveal 2022 issue (Jan. 10/17, 2022). As the flooring industry kicks off what is typically a busy winter selling season, specialty retailers are in search for that next difference-making product, be it a hidden gem no one saw coming or perhaps a new iteration from a winning collection.

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Floor Covering News

JANUARY 17, 2022

Hazleton, PA—Forbo is partnering with E.J. Welch Company , one of the fastest-growing flooring distributors in the U.S. Effective immediately, E.J. Welch will represent a selection of commercial vinyl flooring products from Forbo throughout its distribution footprint. Currently, its footprint spans over 26 states, offering close to 45 warehouse locations and 25 ProShops across the central and upper midwest, southwest, southeast and the mountain states.

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Floor Covering News

JANUARY 17, 2022

By Steve Feldman—One week into 2022 and we’ve been able to attend three industry shows. Everyone is moving forward with their events (well, almost everyone; more on that later), and each has been a success by their own metrics. Here are my observations: Observation No. 1: Every state feels like its own country. Big difference between events in blue and red states.

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Floor Covering News

JANUARY 17, 2022

A flooring dealer recently asked me, “Should I change the name of my company so I can go after more affluent clients?”. It’s an interesting exercise to go through to try and figure out why you are not attracting these clients already. In this article, I’m going to share with you why you aren’t currently attracting the affluent buyer, then I will show you just how to attract and sell to a more affluent demographic.

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Floor Covering News

JANUARY 17, 2022

What began in 2004 as Cali Bamboo, a small manufacturer of high-performance building products made of bamboo, is today Cali Floors, a producer of a diverse range of hard surface designs, including, luxury vinyl, engineered hardwood, cork and, of course, bamboo. The company has grown significantly within the last several years, and was acquired in June 2021 by global flooring company Victoria PLC.

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