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Ceramic: Differentiation via versatility

Floor Covering News

Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”

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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

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Coverings announces 10th class of Rock Star winners

Floor Covering News

“Over the past decade, the Rock Stars program has become a Coverings cornerstone, commemorating the innovative spirit and remarkable achievements of emerging tile and stone leaders,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings.

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New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. The line is suitable for floor, wall and countertop applications.

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Coverings releases Rock Star Award winners

Floor Covering News

Natiely Canedo, Florida sales manager, StoneHardscapes, Ft. Alexander Zambrano, owner, Fabrizio & Sons Marble and Granite Restoration, New Port Richey, Fla. The post Coverings releases Rock Star Award winners appeared first on Floor Covering News. Lauderdale, Fla. Other – Allied Materials. Other – Restoration.

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2021 CEU Awards presented at TISE 2022

Floor Covering News

The 2021 CEU Educator of the Year Award was presented to Stone Panels International LLC, a lightweight stone company located in Marble Falls, Texas. Stone Panels continued the marketing strategy that earned it this title in 2020: consistent outreach and the willingness to offer webinars.