article thumbnail

Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”

Ceramics 111
article thumbnail

Coverings announces 10th class of Rock Star winners

Floor Covering News

“Over the past decade, the Rock Stars program has become a Coverings cornerstone, commemorating the innovative spirit and remarkable achievements of emerging tile and stone leaders,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0

Tile 98
article thumbnail

TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It

Tile 108
article thumbnail

Coverings releases Rock Star Award winners

Floor Covering News

Natiely Canedo, Florida sales manager, StoneHardscapes, Ft. Alexander Zambrano, owner, Fabrizio & Sons Marble and Granite Restoration, New Port Richey, Fla. A committee of longstanding tile and stone industry leaders thoughtfully evaluated nominations to select this year’s 13 inductees for Coverings Rock Star status.

article thumbnail

2021 CEU Awards presented at TISE 2022

Floor Covering News

The 2021 CEU Educator of the Year Award was presented to Stone Panels International LLC, a lightweight stone company located in Marble Falls, Texas. Stone Panels continued the marketing strategy that earned it this title in 2020: consistent outreach and the willingness to offer webinars.

article thumbnail

Surfaces ’22: Tile suppliers reinvigorate show presence

Floor Covering News

Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale. Dal-Tile, for example, revamped its show strategy and provided not only a way for dealers to find new products but a way for those dealers to experience the shopping journey as their consumer does.

Tile 75