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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. Laminate flooring, for example, has been a staple for Ultimate Floors since its inception.

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Full speed ahead for Johnson following distribution shuffle

Floor Covering News

The new year marks a new beginning for Johnson Hardwood Floors. Clint Haselhorst, vice president of sales and marketing, R.A. Many times consumers want to upgrade their floors but aren’t ready to change out traditional stained cabinets that feature warmer tones and need something to compliment that look,” he explained.

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Lux Flooring’s laser focus on SPC

Floor Covering News

Lux Flooring’s SPC products feature a 22-mil thickness and a virgin stone core for added durability. W hile some flooring companies aim to be many different things to many different retailers—providing a breadth of product categories from wood to resilient to ceramic—Lux Flooring’s focus is singular: SPC luxury vinyl flooring.

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2024 Flooring Markets provide big opportunities

Floor Covering News

It’s an exciting time to be in the flooring industry! The first show, the Southwest Flooring Market, takes place Jan. Next up is the Southeast Flooring Market, which returns to the Gobb Galleria Centre in Atlanta, from Feb. Next up is the Southeast Flooring Market, which returns to the Gobb Galleria Centre in Atlanta, from Feb.

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Armstrong Flooring considering proposals

Floor Covering News

A s Armstrong Flooring’s Chapter 11 bankruptcy sale nears a resolution, Michel Vermette, president and CEO, shared some encouraging news in a letter to staff. Armstrong Flooring is open for business and remains firmly committed to our customers, vendors and employees as we navigate the path forward,” the spokesperson said. “We

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Swiff-Train Distribution welcomes Cole Hood as director of sales

Floor Covering News

Houston— Swiff-Train Company has newly appointed Cole Hood as the company’s director of sales for Swiff-Train Distribution. In this role, Cole will lead the Texas, Oklahoma, Louisiana, Arkansas and Mississippi sales teams for all channels.

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Milestone welcomes additions to regional sales team

Floor Covering News

—Milestone has added Jorge Fernandez and Sean Gelnaw to its regional sales team. These two industry veterans bring nearly 40 years of combined experience working in several sales roles within the flooring industry and beyond.

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