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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

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Don’t judge a book by its cover in sales

Floor Covering News

T here’s a long-running flooring industry folk tale (it’s actually a true story) about a high-end retailer in New York City—ABC Carpet & Home—that was suspicious of a disheveled man roaming around the company’s flagship store on the famed Broadway strip. The key is to not let it negatively impact your business. “I

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Main Street SOI 2023: Prospects look promising

Floor Covering News

W hy are flooring suppliers bullish about growth prospects for Main Street when most economic indicators convey uncertainty? There have been concerns about higher inflation and rising interest rates within the lending industry over the past year,” noted Glenn King, vice president sales, Southeast region, Stanton Carpet.

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Natural Stone Institute inducts new board members

Floor Covering News

He is an MBA graduate with a strong background in sales, marketing and business development. Having joined Rugo Stone in 2010, Arcot has spearheaded the company’s marketing initiatives to promote natural stone products and to strategically diversify operations to target niche markets, according to the Natural Stone Institute.

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Tile with Money in Mind

Architectural Ceramics

Diesel Stage: New York City. The Boss finish, for example, reminds us of an anti-slip texture used on performance stages or on the floors of containers that transport instruments to NYC jazz venues. The Graphite Dark, shown on the floor and fireplace in the living room photo above, looks like grey limestone.

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Flooring industry supports worthy causes

Floor Covering News

The flooring industry has done its share of cause-related marketing over the years, collaborating with such worthy causes as Susan G. CCA’s Carpet One Floor & Home has been working with their Smart Home Program since 2013 to help build technology-enabled homes that give veterans a space to regain their independence once they return home.

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Laticrete hires director, marketing communications

Floor Covering News

In her new role, Rothberg will be responsible for leading the North America marketing communications team, which is responsible for branding, graphic design, digital media, social media and communications, as well as collaborating with the product management and marketing information systems functions.