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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. What’s more, the two 20-somethings bring new energy to an industry begging for an infusion of youth. “I I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News.

Flooring 105
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Don’t judge a book by its cover in sales

Floor Covering News

T here’s a long-running flooring industry folk tale (it’s actually a true story) about a high-end retailer in New York City—ABC Carpet & Home—that was suspicious of a disheveled man roaming around the company’s flagship store on the famed Broadway strip. The key is to not let it negatively impact your business. “I

Sales 75
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Main Street SOI 2023: Prospects look promising

Floor Covering News

W hy are flooring suppliers bullish about growth prospects for Main Street when most economic indicators convey uncertainty? There have been concerns about higher inflation and rising interest rates within the lending industry over the past year,” noted Glenn King, vice president sales, Southeast region, Stanton Carpet.

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Porter joins Ecore sales team 

Floor Covering News

—Ecore, a manufacturer of ergonomic and acoustic performance surfaces for commercial and athletic markets, announced that Allison Porter has joined its sales team as director of sales, east & strategic accounts. We are excited for Allison to join our team,” said Andy Bogart, executive vice president of sales operations for Ecore.

Sales 98
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This Stunning Frank Lloyd Wright Home is for Sale

Freshome Design & Architecture Magazine

But funding fell through and the home is now listed for sale for almost $13 million. The estate features sweeping views and a spiral design that became famous almost a decade later when Lloyd Wright completed the Guggenheim museum in New York City. All images courtesy of Sotheby’s. Let us know in the comments.

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Natural Stone Institute inducts new board members

Floor Covering News

He is an MBA graduate with a strong background in sales, marketing and business development. He has led the team on many projects including: The Statue of Liberty Museum, The Smithsonian Cooper Hewitt National Design Museum, Columbia University, the Second Division Memorial in President’s Park, DC and 550 Madison in New York City.

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Flooring industry supports worthy causes

Floor Covering News

The flooring industry has done its share of cause-related marketing over the years, collaborating with such worthy causes as Susan G. CCA’s Carpet One Floor & Home has been working with their Smart Home Program since 2013 to help build technology-enabled homes that give veterans a space to regain their independence once they return home.