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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

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AHF Products purchase of assets of Crossville, Inc.

Floor Covering News

AHF Products has officially purchased assets of Crossville, Inc., This acquisition catapults AHF into an industry-leading position in the fast-growing tile sector, with a comprehensive line of porcelain, ceramic, stone and accessories for both residential and commercial applications in interior and exterior floors, walls and countertops.

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COREtec offers a sneak peek at its 2024 product introductions

Floor Covering News

Dalton—COREtec, premium flooring brand of Shaw Industries , has released its 2024 new product introductions. According to the brand, its new additions focus on true consumer solutions, with products designed to meet homeowners’ most-desired performance benefits and messaging tested and proven to succeed at retail.

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Portobello America kicks off production at new Tennesee factory

Floor Covering News

Globally recognized for its design and innovation practices throughout the coverings market, Portobello Grupo has officially kicked off production activities at the new Portobello America plant , located here. With Portobello America’s new factory, we now have three production units: two in Brazil and one overseas.” Baxter, Tenn.—Globally

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Portobello America to unveil new products at Coverings

Floor Covering News

—Portobello America will showcase eight new product introductions at this year’s Coverings, to be held here April 18-21. The company’s new products, to be exhibited at booth #2605, will now be produced stateside in Tennessee at the company’s brand-new, state-of-the-art, 900,000-square-foot factory.

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Emser to debut virtual product showcase

Floor Covering News

Los Angeles— Emser Tile recently announced plans to host a series of virtual events — a virtual product showcase — featuring more than 20 new collections designed for both the residential and commercial markets. Never has a thoughtful omni-channel strategy been more integral to success than it is today.”.

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Is it all waterproof: How many waterproof flooring lines are enough?

Floor Covering News

W hen it comes to “waterproof” flooring—or water resistant, as most flooring retailers will attest —how do you know how much is enough? However, how do flooring retailers know how much is enough? However, how do flooring retailers know how much is enough? appeared first on Floor Covering News.