Remove Colors Remove Flooring Remove Products Remove Strategy
article thumbnail

An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

Flooring 105
article thumbnail

COREtec offers a sneak peek at its 2024 product introductions

Floor Covering News

Dalton—COREtec, premium flooring brand of Shaw Industries , has released its 2024 new product introductions. According to the brand, its new additions focus on true consumer solutions, with products designed to meet homeowners’ most-desired performance benefits and messaging tested and proven to succeed at retail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Coverings releases 2022 product previews

Floor Covering News

Las Vegas—Coverings released a select product preview of new tile and stone products, along with a sneak peek of installation materials, tools and technology products, that will be unveiled at Coverings 2022 , taking place here April 5-8, 2022. The Nash series allows one to update ceramic floors through its aged wood design.

article thumbnail

Is it all waterproof: How many waterproof flooring lines are enough?

Floor Covering News

W hen it comes to “waterproof” flooring—or water resistant, as most flooring retailers will attest —how do you know how much is enough? However, how do flooring retailers know how much is enough? However, how do flooring retailers know how much is enough? appeared first on Floor Covering News.

article thumbnail

Surfaces 2023: Resilient touts premium products, ease of doing business

Floor Covering News

The category remains the leader in flooring when it comes to growth—SPC the reigning powerhouse. So, the outlook of those exhibiting resilient flooring at TISE 2023 provided a glimpse into what the industry could expect for the coming year. Luckily for flooring, that outlook was bright. “We It really creates a dynamic story.”

article thumbnail

Fall intros: Key selling season touts hot new products

Floor Covering News

By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. While Surfaces remains the main stage for most manufacturers, new products are hitting the streets—and dealer showrooms—this fall that have never been seen before.

article thumbnail

Tarkett launches Discovery, education-focused flooring

Floor Covering News

Good education flooring design supports each person who comes through the door, in every square inch of the building,” said Jonathan Stanley, vice president, education & government strategies, Tarkett North America. “We Ethos products are manufactured in Dalton, Ga., We developed Discovery with those needs in mind.