Grout Porcelain Sales Strategy 
Floor Covering News
JANUARY 3, 2023
At launch, more than 200 flooring retailers agreed to take on the Premier Flooring Center, which emphasizes a best/better/good selling strategy with nylon 6,6 being the “best,” nylon 6 the “better” and polyester the “good.”. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity.
Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. Merchandising strategies. In the virtual realm, digital tools such as visualizers are often essential to the sale.
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Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. While the main event for tile each year is Coverings, being held in Orlando, Fla.,
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Boosting retail sales.
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
FEBRUARY 16, 2022
Our customers are very glad Shaw Floors is back at Surfaces,” said Steve Sieracki, senior vice president of residential sales. “We Wellmade unveiled its new HDPC vinyl tile at the show, which features an innovative grouted ceramic look in a 12 x 24 format and various colors. It’s the next obvious evolution.
Floor Covering News
MARCH 9, 2021
RevoTile is said to install two-times faster than traditional tile in three steps: 1) place underlayment, no mortar required; 2) click tiles together; and 3) grout immediately. RevoTile is genuine porcelain tile offered in 26 marble, wood, stone and concrete looks. The new strategy is anything but ordinary.
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