Grout Sales Stone Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. MSI also showed new designs in the ever-popular stone-look format.
Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. Merchandising strategies. In the virtual realm, digital tools such as visualizers are often essential to the sale.
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Floor Covering News
MARCH 31, 2021
Whether it be product design, go-to-market strategy or a combination of the two, these “new kids on the block” are proving themselves in a category dominated by seasoned suppliers. TruCor Tile IGT (Integrated Grout Technology) is a tile visual with the grout line engineered into the locking system.
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This intense competition, while giving retailers and end users more choices, has negatively impacted profit margin opportunities for specialty retailers.
Floor Covering News
FEBRUARY 16, 2022
Our customers are very glad Shaw Floors is back at Surfaces,” said Steve Sieracki, senior vice president of residential sales. “We Wellmade unveiled its new HDPC vinyl tile at the show, which features an innovative grouted ceramic look in a 12 x 24 format and various colors. This will give our dealers a competitive edge.”.
Floor Covering News
FEBRUARY 20, 2023
Making it an easy sale Mohawk introduced a slate of new resilient products—two launches each across its three master brands. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. national residential sales manager.
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