Grout Sales Strategy Tile 
Floor Covering News
FEBRUARY 23, 2023
Las Vegas— The International Surface Event, held here last month, was home to three powerhouse tile companies this year: Dal-Tile, MSI and Emser Tile. While the main event for tile each year is Coverings, being held in Orlando, Fla., Tile suppliers agreed this year’s show was robust and the energy was palpable.
Floor Covering News
JANUARY 3, 2023
At launch, more than 200 flooring retailers agreed to take on the Premier Flooring Center, which emphasizes a best/better/good selling strategy with nylon 6,6 being the “best,” nylon 6 the “better” and polyester the “good.”. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity.
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Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. Simply put, consumers have a strong desire for tile,” Mara Villanueva-Heras, vice president of marketing, Emser Tile, told FCNews.
Tile Excellence
MAY 27, 2013
Tile Excellence responds to bad advise on "how to lay ceramic tile" found on ask.com. Hi, This is Diana Smith , Chris Lawsons marketing person and webmaster for Tile Excellence, Inc. I generally do not write about tile installation or answer questions--I leave that to Chris. To install ceramic tile, first grout the area.
Floor Covering News
MARCH 5, 2020
economy heading into 2020 with a hopeful outlook and poised for growth—unemployment is down and consumer confidence is on the rise—the time for tile to shine is now. We love LVT—we sell LVT—but there is a huge market outside of LVT,” said Manny Llerena, director of sales and marketing, MSI. “We Las Vegas—With the U.S.
Floor Covering News
MARCH 21, 2022
It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This intense competition, while giving retailers and end users more choices, has negatively impacted profit margin opportunities for specialty retailers.
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