Marble Porcelain Sales Strategy 
Floor Covering News
APRIL 18, 2024
“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”
Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. The product integrates porcelain tile with LED lighting to create a backlit look for users. Divinium is a porcelain and ceramic wall and mosaic collection. We’re optimistic, and Daltile’s in it to win it.”
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Floor Covering News
MARCH 27, 2023
However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0
Floor Covering News
FEBRUARY 22, 2022
Las Vegas— The International Surfaces Event has become a smaller player in the world of ceramic and porcelain tile of late—most likely due to the fact that Coverings is held a mere two months later. Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale.
Floor Covering News
SEPTEMBER 12, 2022
“Exterior projects are still on the rise because during their time at home, people rediscovered their home’s exterior spaces and the reinvigorated practice of enjoying time together outside,” Patrick Warren, vice president of residential sales, dealer and showrooms, Dal-Tile Corp., MSI’s Arterra Porcelain Pavers. told FCNews.
Floor Covering News
APRIL 18, 2022
“The attendees and the exhibitors —and the world in general—are getting back to business, and face-to-face is really important in that engagement,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews. “I I think people are excited to finally be out and about and able to get things done.
Floor Covering News
JUNE 7, 2021
“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We
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