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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Reid Kubesh appointed to NSI board of directors

Floor Covering News

Reid Kubesh Oberlin, Ohio—The Natural Stone Institute board of directors has appointed Reid Kubesh (Coldspring) to fill a vacancy left by Alexandra Niedbalski, who resigned her position after leaving the industry. Kubesh is vice president of sales for Coldspring in Cold Spring, Minn.

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential.

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Natural Stone Institute inducts new board members

Floor Covering News

Oberlin, Ohio—The Natural Stone Institute will welcome three individuals to its board of directors in January 2022. Sam Arcot, Rugo Stone, LLC. Arcot is the special projects manager at Rugo Stone in Lorton, V.a. He is an MBA graduate with a strong background in sales, marketing and business development.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. Throughout the course professional sales techniques and tactics are taught. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.

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March Madness: ACI’s Final Four Tile Matchups

Architectural Ceramics

Let’s see how your tile picks compare to a few of our own; and which material, porcelain, ceramic, glass or stone is favored to take it all. Another porcelain pick, comes from Casey Terrell, an east-coast native who drives our internet sales. Natural Stone. Download your own 2018 Tile Bracket here.

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Expect the Unexpected from Tile Variation

Architectural Ceramics

The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Architectural Ceramics is here to help you know what type of range, be it subtle or extreme, to expect from ceramic, porcelain and stone; and to know how best to prepare for it.