Outdoor Porcelain Sales Strategy 
Floor Covering News
APRIL 18, 2024
Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”
Floor Covering News
SEPTEMBER 12, 2022
Consumers are spending more money on creating outdoor oases using products like Daltile’s My Stone Moon collection, seen here. . As a result, outdoor living has become a popular design choice for many homeowners purchasing new homes or renovating their existing spaces—and that demand appears to be growing stronger. told FCNews.
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Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. The product integrates porcelain tile with LED lighting to create a backlit look for users. It has an anti-slip finish, so it’s perfect for outdoor use. One major callout was its Radiant line.
Floor Covering News
MAY 1, 2023
“Leading up to the event, and as recent as [Tuesday] night, we have been trending 20% ahead on attendance versus our 2019 show—our benchmark— throughout the campaign,” Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings, told Floor Covering News. “So I think the vibe is ‘OK, we’re back, we’re 100%.’
Floor Covering News
JUNE 7, 2021
“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We The ‘Power 5’.
Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. Merchandising strategies. In the virtual realm, digital tools such as visualizers are often essential to the sale.
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We
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