article thumbnail

Industry promotes online training initiatives

Floor Covering News

“Connect2020 provided a way for our members to feel plugged in to the group, take advantage of some great buys, and acquire some education and training on new products,” said David Ellis, Alliance Flooring marketing director. An educated sales professional can be the No. CCA Global Partners University. 1 asset in your business.

article thumbnail

Coverings unveils 2024 educational lineup

Floor Covering News

“These initiatives celebrate and advocate for sustainable design, building and installation practices, offering showgoers many avenues for exploring the eco-friendly aspects of ceramic tile production and usage, and how these methods can lead to a more sustainable future.”

Trends 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 tips for sales and marketing alignment

Floor Covering News

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing,” sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions and drive more sales. Not sure how to get started?

Sales 98
article thumbnail

Market yourself first, the sales will follow

Floor Covering News

These included holiday celebrations as well as informal, Friday night tea hour, large barbecues and even workshops on how to stop your toilet from running. So many businesses worry about selling and product knowledge when they should be marketing. There were special events at our house. Why am I telling you this?

Sales 98
article thumbnail

Industry associations ramp up training efforts

Floor Covering News

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. In addition to its more traditional courses, Miller said the organization is trying to develop more one-day workshops. New York; and more.

article thumbnail

Surface showcase selections

Diary of a Tile Addict

The event’s main USPs – strong interior design and architectural audience, convenient location, restricted stand space, and eclectic product mix – thankfully remain intact. Exhibiting as Lux Pottery , Newham started out producing ceramic lamp bases and decorative wall plaques, but has lately detoured into tile production.

article thumbnail

Surface showcase selections

Diary of a Tile Addict

The event’s main USPs – strong interior design and architectural audience, convenient location, restricted stand space, and eclectic product mix – thankfully remain intact. Exhibiting as Lux Pottery , Newham started out producing ceramic lamp bases and decorative wall plaques, but has lately detoured into tile production.