Ceramics Grout Sales Strategy 
Floor Covering News
MARCH 16, 2022
Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.
Floor Covering News
JANUARY 3, 2023
At launch, more than 200 flooring retailers agreed to take on the Premier Flooring Center, which emphasizes a best/better/good selling strategy with nylon 6,6 being the “best,” nylon 6 the “better” and polyester the “good.”. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tile Excellence
MAY 27, 2013
Tile Excellence responds to bad advise on "how to lay ceramic tile" found on ask.com. But hes been out straight and isnt around, but when I saw this answer to a question on how to install ceramic tile, I HAD to write this quick response. from answers.com in response to the question, "How to Install Ceramic Tile Floor". "To
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Boosting retail sales.
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. Miramo’s glazed ceramic tiles are also protected with Defend, powered by Microban.
Floor Covering News
MARCH 21, 2022
It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.
Floor Covering News
SEPTEMBER 3, 2020
Ceramic tile is by far one of the most design savvy, alluring categories in the industry. Yet, some retailers struggle with the sale. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. By Megan Salzano.
Expert insights. Personalized for you.
75 
Let's personalize your content