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Ceramic: Differentiation via versatility

Floor Covering News

Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. Outdoor tile is seeing a rapid increase in popularity,” explained Phil Graves, director of sales, Dal-Tile. “A The post Ceramic: Differentiation via versatility appeared first on Floor Covering News.

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Ceramic: In-store elements help secure the sale

Floor Covering News

Ceramic tile is by far one of the most design savvy, alluring categories in the industry. Yet, some retailers struggle with the sale. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. By Megan Salzano.

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Ceramic: State of the industry 2023

Floor Covering News

S everal issues that shook out in 2023 have contributed to a less-than-stellar year for ceramic tile. The increase in interest/mortgage rates, an abrupt transition of spending among consumers—from goods to services—and price deflation have all caused a lack of growth for ceramic tile in 2023. Category experts agree the U.S.

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Executive Forecast 2023: Ceramic

Floor Covering News

However, ceramic suppliers are optimistic about the category’s potential in the coming year. While other popular materials—like luxury vinyl—are struggling to maintain price points amid a sea of commodity-driven products entering the market, ceramic tile is known to hold its price and market value through thick and thin.

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Louisville Tile promotes Tammy Henry

Floor Covering News

—Louisville Tile, a distributor of ceramic tile and related products, has promoted Tammy Henry to national director of architectural and design (A&D) sales. Her journey began in the showroom, where her design skills and natural talent for sales quickly became evident. This experience will help her team succeed immensely.”

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Doug Hayes named Vice President of Sales for Florida Tile, Inc.

CTDA's Tiledealer Blog

Doug Hayes named Vice President of Sales for Florida Tile, Inc. Florida Tile has named Doug Hayes as Vice President of Sales. In his new role, Hayes will lead all the Independent, Branch, and Commercial Sales divisions for both the Florida Tile and Cotto d’Este USA Brands. © 2017 Ceramic Tile Distributors Association.

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Mercury Mosaics strengthens team new leadership

Floor Covering News

Mercury Mosaics, the female-founded maker of sustainable, handcrafted ceramic tiles , has expanded its leadership team with the appointments of Sarah Lien as chief marketing officer, Emma Remer as product manager and Emily Awaijane as sales and business development director. “I Minneapolis, Minn.—Mercury

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