Ceramics Marble Sales Strategy 
Floor Covering News
APRIL 18, 2024
Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. Outdoor tile is seeing a rapid increase in popularity,” explained Phil Graves, director of sales, Dal-Tile. “A The post Ceramic: Differentiation via versatility appeared first on Floor Covering News.
Floor Covering News
SEPTEMBER 12, 2022
The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside. told FCNews.
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Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It
Floor Covering News
MARCH 27, 2023
However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0
Floor Covering News
FEBRUARY 22, 2022
Las Vegas— The International Surfaces Event has become a smaller player in the world of ceramic and porcelain tile of late—most likely due to the fact that Coverings is held a mere two months later. Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale.
Floor Covering News
APRIL 3, 2022
“The shows that have staged in the first quarter that are in the construction and building industry have had a real excitement and energy about them,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews.
Floor Covering News
APRIL 18, 2022
By Megan Salzano-Birch—Las Vegas— Coverings 2022 was a showcase in innovative product design and immersive technology, which is thriving within the ceramic and stone category today despite obvious obstacles. Ceramic market update. ceramic tile market. ceramic tile consumption in 2021 was 3.11 Let’s make it happen.”.
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