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Ceramic: Differentiation via versatility

Floor Covering News

Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. Outdoor tile is seeing a rapid increase in popularity,” explained Phil Graves, director of sales, Dal-Tile. “A The post Ceramic: Differentiation via versatility appeared first on Floor Covering News.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside. told FCNews.

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.

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CREATIVE MATERIALS CORPORATION WELCOMES STEPHEN BROOKE AS VICE PRESIDENT OF SALES AND SERVICES, ANNOUNCES ORGANIZATIONAL UPDATES

CTDA's Tiledealer Blog

Addition of sales and services leadership, and adjustments to product management, position the company to stay focused on clients while accommodating continued growth. In his new role, Brooke will manage all combined sales and service operations. Press Release. September 10, 2019.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. The product integrates porcelain tile with LED lighting to create a backlit look for users. Divinium is a porcelain and ceramic wall and mosaic collection. One major callout was its Radiant line.

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Breaking into tile without breaking the bank

Floor Covering News

For those who can tackle the category at the retail level, benefits abound—higher profit margins and ticket sales as well as forging a reputation for style and design, to name a few. These product advantages create elevated demand from consumers seeking ceramic among the dizzying array of flooring options.

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New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0

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