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Lunada Bay Tile names Chris Moderwell regional sales manager

Floor Covering News

—Lunada Bay Corporation has expanded its sales team with the appointment of Chris Moderwell as the Southeast and Texas regional sales manager. Chris’ experience and expertise have already made him a key addition to the Lunada Bay Corporation team,” said Chris Brown, North American sales director for Lunada Bay Corporation. “We

Sales 52
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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. Laminate flooring, for example, has been a staple for Ultimate Floors since its inception.

Flooring 105
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AO launches Color Story Wall collection

Floor Covering News

Dallas, Texas— American Olean launched its new Color Story Wall collection. The new glazed ceramic collection features a mix of 32 colors that aim to create a vibrant classroom or a tranquil hospital setting. Made in the USA, Color Story Wall tiles are available in seven shapes and sizes.

Colors 98
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Waterproof flooring: Retailers share winning brands

Floor Covering News

T he tremendous excitement surrounding the waterproof flooring category has spurred an array of both natural and synthetic products—and even some innovative, water-resistant hybrid materials. Customers say they love the classic, coastal neutrals presented in the Longboards collection, now with new colors. Create Flooring.

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AHF Products opens design showroom in Texas

Floor Covering News

Plano, Texas—AHF Products celebrated the opening of a new design showroom here featuring a cross section of products representing its full portfolio of brands, including Bruce, Armstrong Flooring, Hartco, LM Flooring, Robbins, Parterre, tmbr, Hearthwood, Raintree and others. and in Cambodia,” Whaley added.

Texas 40
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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

Sales 98
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STATS: Flooring sales trend slightly lower in 2020

Floor Covering News

flooring industry was spared—for the most part. Add that to “The Great Migration” as people moved away from big cities and into the suburbs and the result was an acceptable year for the flooring industry. Not only did 2020 floor covering dollars escape the wrath of the pandemic, so, too, did square footage. in volume in 2019.

Sales 78