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Lunada Bay Tile names Chris Moderwell regional sales manager

Floor Covering News

—Lunada Bay Corporation has expanded its sales team with the appointment of Chris Moderwell as the Southeast and Texas regional sales manager. Lunada Bay Corporation encompasses the flagship brand of Lunada Bay Tile and Driftwood Design Labs. Based in East Fla.,

Sales 52
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AHF Products opens design showroom in Texas

Floor Covering News

Plano, Texas—AHF Products celebrated the opening of a new design showroom here featuring a cross section of products representing its full portfolio of brands, including Bruce, Armstrong Flooring, Hartco, LM Flooring, Robbins, Parterre, tmbr, Hearthwood, Raintree and others. and in Cambodia,” Whaley added.

Texas 40
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Dal-Tile extends hours, offers discounts to Texas

Floor Covering News

Dallas, Texas— Dal-Tile is offering extended hours and product discounts to help its customers assist end consumers as Texans begin repairing the widespread damage to homes and commercial spaces caused by the recent winter storm and unprecedented power crisis. “To This professional design service is always free.

Texas 94
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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. Laminate flooring, for example, has been a staple for Ultimate Floors since its inception.

Flooring 105
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Waterproof flooring: Retailers share winning brands

Floor Covering News

T he tremendous excitement surrounding the waterproof flooring category has spurred an array of both natural and synthetic products—and even some innovative, water-resistant hybrid materials. The products are also 100% waterproof, allowing for “whole home flooring” with authentic hardwood visuals in every room. Create Flooring.

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Ceramic: In-store elements help secure the sale

Floor Covering News

Ceramic tile is by far one of the most design savvy, alluring categories in the industry. Yet, some retailers struggle with the sale. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale.

Sales 98
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Scoring flooring: Industry stats for 2021

Floor Covering News

flooring industry to post record gains as shoppers continued to spend on home improvements in lieu of lavish vacations. flooring industry went on a wild ride dating back to third quarter 2020, which carried through to the end of 2021. In 2021, the average selling price of all flooring was $1.33. Raw material scarcity.