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New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales.

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Ceramic: Avoiding common pitfalls many RSAs encounter

Floor Covering News

“The biggest challenge for the dealer today is the shortage of skilled technicians to install ceramic tile,” explained Tony Wright, director of dealer sales, Dal-Tile. We also provide support at the local level with over 200 sales service centers located around the U.S.

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Breaking into tile without breaking the bank

Floor Covering News

Emser Tile currently operates 78 branch locations around the country that are designed to service flooring dealers and their clients as needed. For those who can tackle the category at the retail level, benefits abound—higher profit margins and ticket sales as well as forging a reputation for style and design, to name a few.

Tile 98
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Portugal: tile tradition and technology

Diary of a Tile Addict

Earlier this year Diary of a Tile Addict was invited on a four-day ceramic tile study tour of Portugal. As a long-term admirer of Portugal’s long and influential ceramic tradition, DOATA’s founder, Joe Simpson readily accepted the invitation. Photo credit: Portugal Ceramics: Vasco Duarte. Location: Viuva Lamego. Unforgettable!

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Portugal: tile tradition and technology

Diary of a Tile Addict

Earlier this year Diary of a Tile Addict was invited on a four-day ceramic tile study tour of Portugal. As a long-term admirer of Portugal’s long and influential ceramic tradition, DOATA’s founder, Joe Simpson readily accepted the invitation. Photo credit: Portugal Ceramics: Vasco Duarte. Location: Viuva Lamego. Unforgettable!

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Coverings 2023 energizes the masses

Floor Covering News

From trending design to innovative surface solutions, high-value educational opportunities and networking events, the show resonated with attendees and exhibitors alike. Michael Ward, vice president of sales, Portobello America, put it simply: “Everybody’s here. But this year you feel the excitement, you see the foot traffic.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

As a result, outdoor living has become a popular design choice for many homeowners purchasing new homes or renovating their existing spaces—and that demand appears to be growing stronger. Flooring retailers who embrace this new space with just a little flair for design open themselves up to a great opportunity for additional sales.

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