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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

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FCNews 2nd annual FCNnovation Awards winners

Floor Covering News

These awards honor groundbreaking ideas and industry-changing concepts that have the potential to impact the way flooring is manufactured, promoted and sold. Premier Flooring Center. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity. True Grout.

Grout 98
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Rigid core newbies stake their claim

Floor Covering News

By Megan Salzano Rigid core flooring has grown by leaps and bounds and taken the whole resilient category with it. Both SPC and WPC flooring products are taking share from most other categories and, as such, suppliers are entering the sphere to get in on the action. AxisCor Performance Flooring — Putting the supply chain first.

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. You probably need to devote a minimum of 750 square feet of floor space and, more realistically, provide 1,200 square feet and up.

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Surfaces 2023: Tile emulates home trends

Floor Covering News

It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. While the main event for tile each year is Coverings, being held in Orlando, Fla.,

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Waterproof: Protecting specialty dealers’ profit margins

Floor Covering News

T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. For 2024, Bella Flooring Group also plans to launch a new waterproof PVC floor featuring EIR technology and a 20-mil wear layer.

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Industry Disrupters 2022: Shattering the status quo

Floor Covering News

Cali Floors. Cali Floors has proven to be a trusted partner for retailers in the face of hardship. It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. Engineered Floors. Fast growing flooring brand keeps pedal to the metal. Disrupting through distribution.