Flooring Marble Painted Strategy 
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. For 2024, Bella Flooring Group also plans to launch a new waterproof PVC floor featuring EIR technology and a 20-mil wear layer.
Floor Covering News
SEPTEMBER 16, 2022
Maybe they’d be just fine with marble-look tile and refinishing the cabinets instead of replacing them. Paint a realistic picture. Another part of painting a realistic picture is helping clients visualize the design, as it can be hard for non-pros to translate blueprints, tear sheets and samples into a complete image.
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Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Inhale is even more rustic because it gives the appearance of a hand-painted tile—something that you put in brand new but it looks like it’s been there for years, which we’re seeing a lot of requests for.”
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Available in 60-inch planks with 7- and 9-inch width options, Essentials Plus also features a painted bevel for added realism. Lions Floor. Ava by Novalis. plank format.
Floor Covering News
JUNE 7, 2021
By Megan Salzano While the challenges of 2020 hit us all pretty hard, the final months gave the industry an unexpected boom in business that flooring dealers are still enjoying today. They are fantastic partners,” said David Chambers, director of flooring, Nebraska Furniture Mart, Omaha.
Floor Covering News
FEBRUARY 9, 2022
FCNews got the opportunity to witness this strategy firsthand during a recent visit to the company’s headquarters to get a preview of some of the introductions for Surfaces this month. Exclusive to Mannington, it will be available on select Adura Max and Adura Rigid resilient floors to make them better resemble real hardwood.
Floor Covering News
FEBRUARY 20, 2023
The category remains the leader in flooring when it comes to growth—SPC the reigning powerhouse. So, the outlook of those exhibiting resilient flooring at TISE 2023 provided a glimpse into what the industry could expect for the coming year. Luckily for flooring, that outlook was bright. “We It really creates a dynamic story.”
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