Grout Products Sales Strategy 
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
FEBRUARY 20, 2023
Now, visuals are back in fashion and suppliers unveiled resilient product lines that were dressed to impress. I would say a major storyline in the industry is growth in light, warm colors, whereas the last couple of years, we’ve probably been in a mid-neutral, rustic area,” said Jenne Ross, product director, Karndean.
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Floor Covering News
JANUARY 3, 2023
FCNews has announced the winners of its second annual FCNnovation Awards —a program designed to recognize and showcase some of the most innovative new products and technologies unveiled in the current year. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity. True Grout.
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Daltile, Marazzi, AO Daltile, Marazzi and AO launched new products that cater to five themes driving home design today: Elevate Life, Dreamscape, Seize The Day, Essential Luxury and Tender Living.
Floor Covering News
MARCH 31, 2021
Both SPC and WPC flooring products are taking share from most other categories and, as such, suppliers are entering the sphere to get in on the action. Whether it be product design, go-to-market strategy or a combination of the two, these “new kids on the block” are proving themselves in a category dominated by seasoned suppliers.
Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. Dal-Tile’s Martinson agreed, noting consumers want several product lines from which to make their selection.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Another step-up product from Aperion Surfaces is its New World II line, the company’s thickest, widest SPC collection in its portfolio.
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