Remove How To Remove Porcelain Remove Sales Remove Stone
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Bigger Is Better: Large Format Porcelain Tile

Architectural Ceramics

Architectural Ceramic’s put together a small list of some of our large format porcelain tile collections. About Porcelain Tile. Why are large format tiles typically porcelain? To avoid getting into the nitty-gritty, it’s because of how the tile is made. Porcelain tile is fired at a higher temperature.

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Tidying Up: How to Clean Up Different Tile Types

Architectural Ceramics

Check out the following tips below, organized into categories, to care for and maintain your porcelain, ceramic, glass or natural stone tile. Simply put, when it comes to porcelain tile, the care and maintenance required is almost none. Natural Stone. That should spark joy in anyone.

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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. Throughout the course professional sales techniques and tactics are taught. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.

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BDNY 2019 – Trends & Tile at Boutique Design New York

Architectural Ceramics

From left to right: Joey Caponiti / Maryland Commercial Rep, Kersi Press / Baltimore Commercial Rep, Betty Sullivan / Owner and CEO, James Lewis/ National Hospitality Rep, David Arabe / Commercial Sales Manager and David Benson/President and Principal (not shown). Porcelain slabs! Love the green “stone” tabletops? Booth prep!

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential. Sustainability.

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. In the virtual realm, digital tools such as visualizers are often essential to the sale.