Marble Painted Sales Strategy 
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This intense competition, while giving retailers and end users more choices, has negatively impacted profit margin opportunities for specialty retailers.
Floor Covering News
JUNE 7, 2021
“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We
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Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. While the main event for tile each year is Coverings, being held in Orlando, Fla.,
Floor Covering News
FEBRUARY 9, 2022
By Reginald Tucker—“Offering great products that translate at the point of sale in the right way so RSAs can understand what we’re trying to drive home to the consumer.” The new look features a painted bevel, knot holes and color variations and comes in an 8 x 72- inch format in six neutral colors. It looks very realistic.”
Floor Covering News
FEBRUARY 20, 2023
Republic tapped the tile-look trend with the introduction of Solar Granite, a shiny marble look product, which is slip resistant and scratch resistant. Making it an easy sale Mohawk introduced a slate of new resilient products—two launches each across its three master brands. That RSA wants to close the sale every time.
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
FEBRUARY 16, 2022
Our customers are very glad Shaw Floors is back at Surfaces,” said Steve Sieracki, senior vice president of residential sales. “We With the micro and painted bevel, we weren’t getting the results we wanted. Sales of our LVP products are off the charts,” said Ron Sadri, principal owner, citing popular collections like Moda Living.
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