Painted Sales Stone Strategy 
Floor Covering News
MARCH 29, 2024
Ditto for Jorge Morgado, partner/president of sales, Allied Flooring & Paint, Agawam, Mass., We’re very proud of our family legacy,” said Jonathan Stred, vice president of corporate strategy and the oldest grandson of Pomerleau. New NRF Distributor vendor SLCC Flooring showed Painted Sky, its popular SPC line.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This intense competition, while giving retailers and end users more choices, has negatively impacted profit margin opportunities for specialty retailers.
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Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. MSI also showed new designs in the ever-popular stone-look format.
Floor Covering News
FEBRUARY 2, 2022
Dealers are leaving no stone unturned or avenue unexplored in reaching the consumer in ways that are more convenient for them. Pre-owned minivans—the Mitchell’s chosen mobile mode—come at a fraction of the cost of new sprinter vans and can be painted and outfitted at a lower cost as well. What’s their advice? #1. Put in the investment.
Floor Covering News
FEBRUARY 20, 2024
The company made its foray into the eco-friendly field with its Stone + Wood line, a PVC-free hybrid touting waterproof capabilities and enhances scratch resistance. The Stone + Wood collection—my dad, [Michael Raskin, CEO], has been working on for two years, picking out the right colors and really fine-tuning it. 1 selling product.
Floor Covering News
JUNE 7, 2021
“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We
Floor Covering News
FEBRUARY 20, 2023
Making it an easy sale Mohawk introduced a slate of new resilient products—two launches each across its three master brands. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. national residential sales manager.
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