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Sika hosts installation training event

Floor Covering News

—Sika, a global supplier of specialty industrial chemicals, welcomed 23 installers from all over the state to its facility here for a two-day event focused on training and testing, held November 16 and 17. Sika partnered with the Ceramic Tile Education Foundation (CTEF) to host evaluations for its Certified Tile Installer (CTI) program.

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Sika, Merkrete conduct training at CTEF

Floor Covering News

—Technical sales teams from Sika and Merkrete were on hand at at the Ceramic Tile Education Foundation’s (CTEF) headquarters recently to conduct tile-setting training. The post Sika, Merkrete conduct training at CTEF appeared first on Floor Covering News.

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Industry associations ramp up training efforts

Floor Covering News

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. Following is an overview of some of the installation training programs and initiatives that are available.

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Industry promotes online training initiatives

Floor Covering News

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. That certainly holds true during heady economic times but especially now when face-to-face training opportunities may be difficult to execute. Following is an overview of the various alternative training initiatives the industry offers.

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STATS: Tile sales decline, comeback looms large

Floor Covering News

Ceramic tile, which has been faced with ongoing challenges for several years now, was no exception. Continuing its downward trajectory, ceramic tile sales in 2020 experienced a low, single-digit decline in terms of overall dollar sales and similar declines in terms of volume. of total industry dollars in 2020 and 12.7%

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Breaking into tile without breaking the bank

Floor Covering News

Emser Tile currently operates 78 branch locations around the country that are designed to service flooring dealers and their clients as needed. O nboarding a successful tile program at the retail level is no easy feat. This means that you can sell fewer tiles to achieve the same revenue compared to other types of flooring.”

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5 tips to overcoming sales objections

Floor Covering News

If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale.

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