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AHF to unveil new brand-inclusive booth at TISE 2024

Floor Covering News

The new custom-designed booth will highlight the company’s 15 leading flooring brands, spanning all hard surface categories, including hardwood, resilient, TimberTru (laminate) as well as porcelain and ceramic tile and accessories. The post AHF to unveil new brand-inclusive booth at TISE 2024 appeared first on Floor Covering News.

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Power of Brands: Digital branding comes of age

Floor Covering News

While there are many factors that play into an effective business strategy, branding is among the most important steps a business can take on the road to success. Today, a company’s brand is more than just the font on its logo and the colors on its business cards. In 2022, so much of that branding lives online. Craig Philips.

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Virginia Tile reveals branding refresh

Floor Covering News

Virginia Tile has initiated the next phase in its strategic growth plan with the debut of its branding refresh. Additionally, the company said the rollout of a redesigned logo, tagline, websites and social media strategy re-enforces the brand that is already extremely well known in the design community. Livonia, Mich.—Virginia

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Waterproof flooring: Retailers share winning brands

Floor Covering News

From wood-look SPC, WPC and LVT floors to rigid core brands that feature a real wood veneer, retailers and distributors have a wealth of brands, formats and styles to offer their customers. Following is an overview of some of the waterproof/water-resistant brands that are resonating with retailers and distributors.

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ASID Inside SURFACES Tour announces 13 brands as featured stops

Floor Covering News

Las Vegas— ASID Inside SURFACES Tours is announcing the 13 brands selected for its inaugural series of tours taking place during The International Surface Event (TISE), on January 24-26, 2024 at the Mandalay Bay Convention Center in Las Vegas, Nev. Between the two of us, we have had some great experiences with the brands we plan to visit.

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Ardex to add TiLite to brand portfolio

Floor Covering News

With this acquisition, TiLite will be integrated into the Ardex Americas business, serving as a sub-brand within the Ardex brand portfolio. The post Ardex to add TiLite to brand portfolio appeared first on Floor Covering News. I’m especially excited to welcome Scott Carroll to the Ardex Family.”.

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Shaw commercial brands Greenhealth approved

Floor Covering News

Practice Greenhealth named Shaw Industries’ commercial brands, Patcraft and Shaw Contract, as its latest Greenhealth approved suppliers. Shaw Industries products with the GA seal include bio-based polyurethane resilient flooring and EcoWorx NSF-140 Platinum carpet tile styles sold under the Shaw Contract and Patcraft brands.