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Ceramic: Differentiation via versatility

Floor Covering News

Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. Suppliers are making it easy for consumers to mix and match their styles, too, with new technology and design-forward products meant to flow from one surface to another. Countertops.

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Ceramic: In-store elements help secure the sale

Floor Covering News

Ceramic tile is by far one of the most design savvy, alluring categories in the industry. Yet, some retailers struggle with the sale. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale.

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Ceramic: State of the industry 2023

Floor Covering News

S everal issues that shook out in 2023 have contributed to a less-than-stellar year for ceramic tile. The increase in interest/mortgage rates, an abrupt transition of spending among consumers—from goods to services—and price deflation have all caused a lack of growth for ceramic tile in 2023. Category experts agree the U.S.

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Louisville Tile promotes Tammy Henry

Floor Covering News

—Louisville Tile, a distributor of ceramic tile and related products, has promoted Tammy Henry to national director of architectural and design (A&D) sales. Her journey began in the showroom, where her design skills and natural talent for sales quickly became evident.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It

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Mercury Mosaics strengthens team new leadership

Floor Covering News

Mercury Mosaics, the female-founded maker of sustainable, handcrafted ceramic tiles , has expanded its leadership team with the appointments of Sarah Lien as chief marketing officer, Emma Remer as product manager and Emily Awaijane as sales and business development director. “I Minneapolis, Minn.—Mercury

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside. told FCNews.

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