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Ceramic: Differentiation via versatility

Floor Covering News

Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. Outdoor tile is seeing a rapid increase in popularity,” explained Phil Graves, director of sales, Dal-Tile. “A Emser Emser’s new Radiant Floor tiles are designed for outdoor applications.

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Stats 2021: Commercial flooring market sees uptick

Floor Covering News

Preliminary FCNews research shows the commercial flooring market totaled $6.488 billion in sales in 2021, an uptick of 6% over 2020. Some major commercial flooring sectors, such as education, retail and healthcare, recovered faster than others, according to published reports. billion, according to FCNews research.

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Louisville Tile promotes Tammy Henry

Floor Covering News

—Louisville Tile, a distributor of ceramic tile and related products, has promoted Tammy Henry to national director of architectural and design (A&D) sales. Her journey began in the showroom, where her design skills and natural talent for sales quickly became evident. This experience will help her team succeed immensely.”

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside. told FCNews.

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Mercury Mosaics strengthens team new leadership

Floor Covering News

Mercury Mosaics, the female-founded maker of sustainable, handcrafted ceramic tiles , has expanded its leadership team with the appointments of Sarah Lien as chief marketing officer, Emma Remer as product manager and Emily Awaijane as sales and business development director. “I Minneapolis, Minn.—Mercury

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.

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Floor & Home makes a bold ‘Statement’

Floor Covering News

Case in point is Drew Barber, co-owner of Floor & Home by Carpet One based here. Floor & Home has always been a big stocking tile dealer of the major brands— Daltile , Emser, Surface Art, Bedrosians, United Tile, Florida Tile, Arizona Tile, etc. Barber said sometimes sales associates will guide the customer to the Statements 2.0