article thumbnail

Executive Forecast 2023: Ceramic

Floor Covering News

However, ceramic suppliers are optimistic about the category’s potential in the coming year. While other popular materials—like luxury vinyl—are struggling to maintain price points amid a sea of commodity-driven products entering the market, ceramic tile is known to hold its price and market value through thick and thin.

article thumbnail

Stonepeak Ceramics debuts new collections at Coverings

Floor Covering News

Atlanta—Stonepeak Ceramics, the U.S. In addition, in celebration of its 20th anniversary, Stonepeak will debut its newly updated logo, revitalized marketing and merchandising strategy. Utilizing groundbreaking full-body technology, these ceramics and available in 12- and 20-mm thicknesses, set a new standard in the industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. The COVID-19 pandemic helped push your timeline up about five years as well.

Tools 96
article thumbnail

Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.

article thumbnail

Ceramic: In-store elements help secure the sale

Floor Covering News

Ceramic tile is by far one of the most design savvy, alluring categories in the industry. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. By Megan Salzano. It is a tried-and-true material that has outlasted the ages.

Sales 98
article thumbnail

MSI’s Shah outlines his strategy for success

Floor Covering News

According to their son, Raj Shah, president, it’s in the company’s DNA to continuously find ways to engineer methodologies in logistics, product innovation and merchandising and marketing strategies to make flooring and countertops more affordable and accessible to the consumer without sacrificing manufacturer or retailer profitability.

article thumbnail

Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. The COVID-19 pandemic helped push your timeline up about five years as well.

Tools 52