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Industry associations ramp up training efforts

Floor Covering News

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. Following is an overview of some of the installation training programs and initiatives that are available.

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NTCA expands training initiative for 2024

Floor Covering News

—The National Tile Contractors Association ( NTCA ) trainers will be touring nine states, offering 17 free, standards-based workshops and eight free regional trainings this year—nearly double the number provided in 2023. Regional trainings will be held in: Ariz., Workshops will be held in: Calif., Workshops will be held in: Calif.,

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Ceramic: State of the Industry 2022

Floor Covering News

In 2021, ceramic finally saw some relief as the category registered gains for the first time in two years. ceramic tile consumption was down 2% by volume throughout the second quarter of 2022 versus the same time last year. ceramic tile consumption at 2.11 billion square feet, up 0.7% compared to the same time last year.

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Industry promotes online training initiatives

Floor Covering News

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. That certainly holds true during heady economic times but especially now when face-to-face training opportunities may be difficult to execute. Following is an overview of the various alternative training initiatives the industry offers.

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential. Sustainability.

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The University of Ceramic Tile and Stone’s (UofCTS) Online, “Understanding the Basics of Ceramic Tile” Course is Updated

CTDA's Tiledealer Blog

The University of Ceramic Tile and Stone’s (UofCTS) Online. “Understanding the Basics of Ceramic Tile” Course is Updated. UofCTS also releases CTDA Certified Ceramic Tile Specialist (CCTS) Study Guide online course. Education is the fastest and easiest way to increase sales and profits!

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

Consumers are spending more money on creating outdoor oases using products like Daltile’s My Stone Moon collection, seen here. . The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic.

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