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Rigid core products fuel 2020 Product Guide

Floor Covering News

More than two dozen companies are showcasing their wares in FCNews ’ 2020 Annual Product Guide. To no one’s surprise, the product guide features its fair share of waterproof rigid core products, but laminate and especially wood are also well represented. Some are household names; others might not be on your radar.

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Novalis earns praise for quality, strong inventories

Floor Covering News

According to Tanner Burgess, owner of Owens Flooring & Interiors, with two North Carolina locations, one word best describes working with Novalis. Quality,” he said, “is what distinguishes Novalis’ products. They have great-looking products, and I haven’t had a single complaint from a customer.”.

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Emily Morrow Home partners with Horizon Forest Products

Floor Covering News

Dalton—Emily Morrow Home has partnered with Horizon Forest Products, a distributor with a 75-year history of exceptional service along with one of the most comprehensive flooring inventories around, according to the company’s founder and CEO, Emily Morrow Finkell. “We Each meticulously crafted plank is manufactured in the U.S.

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Alliance Flooring: ‘Clear sighted’ on growing in 2020 and beyond

Floor Covering News

The product, called Sidewinder, is an SPC with a 30-mil wear layer and a bevy of other differentiating benefits. What’s more, this product is uniquely ours. ColorTile Sidewinder is unprecedented—a product made for us,” he told members. “If said he loves the exclusivity of the collection, which has five colors. “It

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Industry Disrupters 2022: Shattering the status quo

Floor Covering News

FCNews’ fourth annual Industry Disrupters issue features innovative players and thinkers who are changing the game in terms of product enhancements, technological breakthroughs or simply radical new ways of doing business. AHF Products. Cali Floors. Disrupting through distribution. From takeover target to blazing the acquisition trail.

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Retailers reveal the suppliers they win with

Floor Covering News

The top suppliers, many floor covering retailers agree, are the ones that help specialty retailers maintain healthy profit margins—especially in an extremely competitive environment inundated with so many me-too products jockeying for market share. They stand behind their products, they don’t play games with us.

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Mohawk is bringing the rhino back in a big way

Floor Covering News

The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. The fundamental element that made it compelling was an over-the-top depiction of how much our SmartStrand product can take and still perform.”

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