Remove Colors Remove Sales Remove Stone Remove Strategy
article thumbnail

Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”

Ceramics 111
article thumbnail

TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. It’s available in four colors with matching mosaic designs.

Tile 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ceramic: Suppliers boost value with innovation in color, size and installation for 2020

Floor Covering News

Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Color, sizes and shapes.

Colors 59
article thumbnail

Decocer thinks ‘big’ with small tile

Floor Covering News

Decocer’s ceramic library offers a wide range of options in terms of color, finish, shape, format and design. However, according to Verónica Obrero, general sales manager, the company has made a “great investment in capacity” to increase sales in the US. In five years’ time, company executives intend to grow the U.S.

article thumbnail

Lux Flooring’s laser focus on SPC

Floor Covering News

Lux Flooring’s SPC products feature a 22-mil thickness and a virgin stone core for added durability. of total resilient sales in 2021 and 34.8% All of the company’s SPC offerings comprise 22-mil virgin stone vs. recycled stone, including a new line of embossed-in-registered SPC luxury vinyl. Pictured is Brulee.

article thumbnail

Surfaces 2023: Tile emulates home trends

Floor Covering News

It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. Color, for example, was at the forefront. I didn’t want people standing around.

Trends 98
article thumbnail

How to revive carpet, laminate, sheet vinyl sales

Floor Covering News

Travis Bass, EVP of sales, Swiss Krono USA. Frank Hargadon, Regional sales manager, Beauflor. Andrew Bennett, commercial sales manager, Tarkett. Sheet vinyl has some of the most amazing patterns and colors for a consumer looking for high fashion. Ensure you have large sample boards or a display floor. SHEET VINYL.

Sales 60