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How to elevate your retail sales game

Floor Covering News

I’ve had so many opportunities to talk to flooring professionals at so many different levels. There are people who are starting their business; installers who are transitioning to retail; and flooring dealers shooting for $5 million, $10 million and more. They treat it as if it’s as simple as painting drywall.

Sales 105
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TISE 2024: Resilient flooring focuses on innovation

Floor Covering News

Resilient flooring remains the top seller in the industry, and suppliers came with new innovations meant to grab even more share in 2024. Las Vegas—The resilient flooring category remains the top performer in the industry, overtaking the carpet category in dollars for the first time in 2022—by a whopping $1.3B. It’s still the No.

Flooring 105
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Waterproof flooring: Retailers share winning brands

Floor Covering News

T he tremendous excitement surrounding the waterproof flooring category has spurred an array of both natural and synthetic products—and even some innovative, water-resistant hybrid materials. The products are also 100% waterproof, allowing for “whole home flooring” with authentic hardwood visuals in every room. Create Flooring.

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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

Sales 98
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Shaw Floors looks to ‘Elevate’ retailers’ offerings

Floor Covering News

D a ll as —Shaw Floors is coming into 2024 loaded for bear with an increased focus on high style and exclusivity. Stacy Smith, sales manager, Ridout Lumber Co., HARDWOOD In wood, both the Shaw Floors and AT brands are getting reinforcements for 2024—and differentiated products are at the forefront. Rogers, Ark.,

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Laminate: Giving rigid core flooring a run for its money

Floor Covering News

When it comes to durability, scratch/dent resistance, ease of installation/maintenance and affordability, laminate flooring checks all the boxes. Other executives agree, citing innovations that are putting laminate flooring—whose coreboards still mainly comprise wood-based fibers—on a more equitable footing with rigid core flooring products.

Flooring 105
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SAR Floors to launch Riptide Longboard collection

Floor Covering News

SAR Floors’ engineered SPC product should be available for retailers in February. SAR Floors, an LVT supplier known for high-performing floors with stylistic designs, is launching Riptide II Longboard, an engineered SPC offering featuring the company’s TriCore technology. Harrisburg, Pa.—SAR