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TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. It’s available in four colors with matching mosaic designs.

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Ceramic: In-store elements help secure the sale

Floor Covering News

Ceramic tile is by far one of the most design savvy, alluring categories in the industry. Yet, some retailers struggle with the sale. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale.

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Ceramic: Differentiation via versatility

Floor Covering News

Suppliers are making it easy for consumers to mix and match their styles, too, with new technology and design-forward products meant to flow from one surface to another. Outdoor tile is seeing a rapid increase in popularity,” explained Phil Graves, director of sales, Dal-Tile. “A

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Emser adds Suzanne Zurfluh to design team

Floor Covering News

Los Angeles—Emser Tile has named Suzanne Zurfluh as the company’s new director of design and trend. With two decades of experience in design and marketing luxury products, Zurfluh will enhance Emser’s strategy and broaden its position in product development and trend forecasting, the company said. Suzanne Zurfluh.

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New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales.

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Coverings 2022 shines light on innovation, design

Floor Covering News

By Megan Salzano-Birch—Las Vegas— Coverings 2022 was a showcase in innovative product design and immersive technology, which is thriving within the ceramic and stone category today despite obvious obstacles. The collection is avail- able in three colors, surfaces and sizes. unveiled Lith at the show, a new indoor/outdoor collection.

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Is it all waterproof: How many waterproof flooring lines are enough?

Floor Covering News

We tapped several retailers who shared their strategies for success. It focused more on our target market and had less of a selection, but we curated our vendors and our displays based upon sales data and our core values. It is the original with the largest variety of colors, textures, widths and thicknesses.