Colors Painted Sales Strategy 
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Lutea offers a wealth of design options and serene colors in wide planks to create a foundation for a luxuriously well-styled home.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. Color, for example, was at the forefront. I didn’t want people standing around.
Floor Covering News
FEBRUARY 20, 2023
Clean looks, lighter, warmer colors, tile looks and sustainable vinyl, in particular, stole the show. “I I would say a major storyline in the industry is growth in light, warm colors, whereas the last couple of years, we’ve probably been in a mid-neutral, rustic area,” said Jenne Ross, product director, Karndean.
Floor Covering News
JUNE 7, 2021
“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We It’s not just tile.
Floor Covering News
FEBRUARY 20, 2024
The Stone + Wood collection—my dad, [Michael Raskin, CEO], has been working on for two years, picking out the right colors and really fine-tuning it. Last year, our Painted Sky quickly became our No. Now we’ve taken it and we’re offering the same colors in a herringbone option—so a little bit more stylistic in design.
Floor Covering News
MAY 15, 2023
FCNews rounded up scores of retailers from around the country to get their advice and strategies on a host of topics—customer service, merchandising, marketing and promotion and hiring, training and recruiting. Have you painted your walls recently? Have you installed any new flooring in your showroom? Take every bit of it in.
Expert insights. Personalized for you.
98 
Let's personalize your content