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Waterproof: Protecting specialty dealers’ profit margins

Floor Covering News

T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Lutea offers a wealth of design options and serene colors in wide planks to create a foundation for a luxuriously well-styled home.

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Mannington looks to leverage design leadership

Floor Covering News

By Reginald Tucker—“Offering great products that translate at the point of sale in the right way so RSAs can understand what we’re trying to drive home to the consumer.” That’s how Zack Zehner, president of Mannington’s Residential business , describes the company’s approach to product development and design. It looks very realistic.”

Design 40
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Tips for setting up a mobile showroom

Floor Covering News

Seven years later, they have gone from a husband-and-wife team transporting samples in a pickup truck and making a few hundred thousand dollars in sales to a sturdy company with five mobile showrooms, a storefront and over $7 million in sales annually. You can get people with the sales skills and train them on the technical side.”

Sales 98
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Surfaces 2023: Tile emulates home trends

Floor Covering News

It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Daltile, Marazzi, AO Daltile, Marazzi and AO launched new products that cater to five themes driving home design today: Elevate Life, Dreamscape, Seize The Day, Essential Luxury and Tender Living.

Trends 98
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Daltile leads with innovation, stylish solutions

Floor Covering News

Dal-Tile’s one-two punch of tile innovation technology and leading style and design is what powers its product development and ongoing dealer opportunities. They are always coming to us with ideas and strategies on new merchandising concepts and new product development—additional ways of growing our business together.

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Surfaces 2023: Resilient touts premium products, ease of doing business

Floor Covering News

“We think we’re probably going to have a slow start in Q1, but we do very much believe things are going to pick back up—especially for us specializing in residential SPC,” Kimberly Hill, director of marketing and creative design, told FCNews. It seemed for a few years that trending design in resilient flooring had somewhat stagnated.

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Winning at Retail 2023

Floor Covering News

FCNews rounded up scores of retailers from around the country to get their advice and strategies on a host of topics—customer service, merchandising, marketing and promotion and hiring, training and recruiting. We want customers to love the style and design of the products. Have you painted your walls recently?

Tulsa 98