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Surfaces 2023: Resilient touts premium products, ease of doing business

Floor Covering News

The category remains the leader in flooring when it comes to growth—SPC the reigning powerhouse. So, the outlook of those exhibiting resilient flooring at TISE 2023 provided a glimpse into what the industry could expect for the coming year. Luckily for flooring, that outlook was bright. “We It really creates a dynamic story.”

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Fall intros: Key selling season touts hot new products

Floor Covering News

By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. While Surfaces remains the main stage for most manufacturers, new products are hitting the streets—and dealer showrooms—this fall that have never been seen before.

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Coverings releases 2023 product previews

Floor Covering News

Orlando – Coverings has released a sneak peek of new tile and stone products, along with a select preview of installation materials, tools and technology products, that will be showcased at Coverings 2023, set to take place April 18-21, 2023, here at the Orange County Convention Center. Roma, the latest collection from Tagina S.P.A.,

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Waterproof: Protecting specialty dealers’ profit margins

Floor Covering News

T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Another step-up product from Aperion Surfaces is its New World II line, the company’s thickest, widest SPC collection in its portfolio.

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Armstrong Flooring launches Shop At Home campaign

Floor Covering News

Armstrong Flooring is set to launch a program to ship free flooring samples directly to consumers, as well as new enhancements to its online Design-a-Room tool, in an effort to make it easier for homeowners to plan their next project while home. “As Armstrong Flooring will ship up to three flooring samples for free.

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10 best sales strategies for success

Floor Covering News

A strong sales strategy creates the foundation for a cohesive and successful sales organization. Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work—keeping them happy and successful, too. Offer a demonstration of the product. Prioritize inbound sales calls as hot leads.

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Coverings celebrates design innovation with Best Booth Awards

Floor Covering News

“The Coverings 2024 Best Booth winners revitalize the meaning of true innovation and inspire creativity with a range of formats, colors, styles and applications,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings.

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