Floor Covering News

APRIL 29, 2024

The first track, a long-term strategy, focuses on supporting the future workforce of the flooring industry through locally implemented programs in community colleges and high schools. To achieve these objectives, FCEF has adopted a two-track approach. Additionally, two colleges are now extending the program to high school students.

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Floor Covering News

DECEMBER 20, 2021

Attendees of the ‘Installation at Fabrication’ sessions will gain the tools, training and technical know-how they need to be at the forefront of the tile and stone industry,” said Bart Bettiga, executive director of the National Tile Contractors Association (NTCA).

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Floor Covering News

MARCH 29, 2023

Photos, and even today’s popular room visualizers, while useful tools in the selling process, rarely close the deal on their own. You can use it more as an informational tool for your consumers and allow you a chance to be more approachable—converting them to in-store sales.

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Floor Covering News

FEBRUARY 12, 2021

Consumer financing is probably the most underutilized sales tool by most flooring retailers,” said Keith Spano, president of Flooring America/Flooring Canada. “On This is an incredible sales tool for the RSA. K&B financing is a terrific tool to close remodel sales,” he said. But it’s not only about growing the business.

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Floor Covering News

MARCH 16, 2022

Merchandising strategies. MSI advocates for partnering with brands that can offer a wide range of digital tools. Once a dealer has found the right ceramic collections to offer, the strategy shifts toward merchandising. In the virtual realm, digital tools such as visualizers are often essential to the sale.

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Floor Covering News

FEBRUARY 8, 2022

What isn’t a no-brainer is exactly how to implement and optimize your digital marketing strategy. viable lead-generating device in their digital marketing tool box. If you have a digital marketing strategy and everyone else is doing the same strategy, you don’t have an advantage. It’s just the minimum entry requirement.

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Floor Covering News

SEPTEMBER 16, 2022

There are additional tools and technology you can pair with in-situ probes to help you gather the data. The post Easy moisture testing strategies for job sites appeared first on Floor Covering News. After the RH probes equilibrate, you can take measurements to assess the overall moisture condition of the slab. Simple, easy and fast.

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Floor Covering News

OCTOBER 10, 2022

While hundreds of business growth strategies likely exists, the following 15 will take your business to the next level quickly and efficiently. This allows you to uncover any advertiser’s online strategy. The post 15 strategies to quickly grow your business appeared first on Floor Covering News. Build a sales funnel.

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Floor Covering News

DECEMBER 13, 2022

Additionally, the company said the rollout of a redesigned logo, tagline, websites and social media strategy re-enforces the brand that is already extremely well known in the design community. The strategic plan, which began last fall with the opening of Virginia Tile’s flagship location in Troy, Mich.,

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Floor Covering News

MARCH 19, 2021

Michel Vermette, president and CEO of Armstrong Flooring, sat down with FCNews to discuss the company’s rebranding and new channel strategy. When it comes to the new channel strategy, it entails creating a new brand for distributors (i.e., But this is not just a splashy new tagline or promo. What has changed in the branding?

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Floor Covering News

FEBRUARY 25, 2022

With over two decades of experience in design and marketing luxury products, she leads the team in developing company strategy reinforcing Emser’s forward position in product development and trend forecasting, according to the company. More functionality to streamline experience.

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Floor Covering News

APRIL 2, 2020

Armstrong Flooring is set to launch a program to ship free flooring samples directly to consumers, as well as new enhancements to its online Design-a-Room tool, in an effort to make it easier for homeowners to plan their next project while home. “As Lancaster, Pa.—Armstrong Armstrong Flooring will ship up to three flooring samples for free.

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Floor Covering News

MARCH 29, 2022

Las Vegas—Coverings released a select product preview of new tile and stone products, along with a sneak peek of installation materials, tools and technology products, that will be unveiled at Coverings 2022 , taking place here April 5-8, 2022. Coverings exhibit booth #C8116. The products provide high performance and perfect finishing.

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Floor Covering News

JULY 20, 2020

It is a prime opportunity to reassess and prioritize opportunities within our businesses to provide our clients more and better tools for use in a fast-changing business environment.”. He started his 24-year career at Saint-Gobain in finance and strategy before being promoted to general manager of the reinforcement division.

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Garden State Tile Blog

DECEMBER 11, 2020

Color is a powerful tool in the world of design. Pantone’s color experts evaluate the power, psychology, and emotion in design strategy providing a Color of the Year that will set the tone for interior design, fashion, marketing, branding, and much more. The message behind Pantone’s 2021 Color of the Year is one of inspiration.

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Floor Covering News

MAY 3, 2023

Positive networking connections and productive business resonated throughout Coverings 2023,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings. International exhibitors made up 74% of the exposition, whereas 26% were domestic.

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Floor Covering News

MARCH 17, 2023

Following are the latest innovations from the industry’s top software technology providers: Broadlume Broadlume has long been supplying the floor covering industry with essential technologies such as websites and digital marketing tools but is now slightly pivoting. “We Purchasing floors can be difficult,” Shidlowski said.

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Floor Covering News

JANUARY 2, 2020

It is a great marketing tool.”. Lisbeth Calandrino has been promoting retail strategies for the last 20 years. The post Lisbiz strategies: How to sell your niche appeared first on Floor Covering News. Perhaps you are good at patterns or inlays. Sell yourself on those skills. I am huge on continuing education.

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Floor Covering News

JANUARY 26, 2022

Coverings 2022 will feature four days in-person with visually appealing tile displays, hands-on branding and business-building strategies and the latest tile trends, technologies and techniques. The end design-build output will be redeployed on the UNLV campus or in the local community following Coverings 2022. between April 5-7, 2022.

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Floor Covering News

DECEMBER 5, 2023

Panelists will also explore the latest developments in green building standards, rating systems and regulations, such as the new tiling category added to Building Transparency’s carbon calculator tool EC3 and updates to their building planner tools.

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Floor Covering News

SEPTEMBER 16, 2022

These tools can also help ensure that you and your client are on the same page, design-wise, to prevent any disappointments that might cause them to walk away. Using the above strategies, you can certainly get more clients to the finish line. Software can be a huge help here.

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Floor Covering News

MARCH 13, 2023

Orlando – Coverings has released a sneak peek of new tile and stone products, along with a select preview of installation materials, tools and technology products, that will be showcased at Coverings 2023, set to take place April 18-21, 2023, here at the Orange County Convention Center. Roma, the latest collection from Tagina S.P.A.,

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Floor Covering News

MARCH 3, 2021

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. From robust website experiences to 3D visualization and even social media marketing, utilizing digital tools to help convert online shoppers to in-store buyers is easier than ever. Digital tools.

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Floor Covering News

OCTOBER 30, 2023

“Coverings is honored to give back to Atlanta and excited to return to the city’s rich culture in April, while offering an amazing event experience to support, unite and engage with the global tile and stone community,” said Jenn Heinold, president of Taffy Event Strategies, the event management company for Coverings.

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Floor Covering News

APRIL 17, 2023

We are very excited about all of the energy and enthusiasm for Coverings 2023,” Jennifer Hoff, CEO, Taffy Event Strategies, the show management company for Coverings 2023, told Floor Covering News. This effort is focused on providing what the industry needs to be successful in the challenging world of tile and stone.

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Floor Covering News

AUGUST 9, 2022

While there are many factors that play into an effective business strategy, branding is among the most important steps a business can take on the road to success. The additional tools, like Roomvo and Rugs.Shop, are added benefits, which keep us innovative and attractive to today’s consumer.”. Penny Carnino. Rachel Berlin.

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Floor Covering News

MAY 6, 2024

The brainchild of Seattle business leader and AI-industry trailblazer, Stacey Engle, and veteran blockchain entrepreneur and chief strategy officer, Bill Inman, Twin Protocol provides a secure means of sharing knowledge, starting with AI-based voice communication.

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Floor Covering News

NOVEMBER 16, 2022

Positioned as an all-inclusive industry event—not just for Broadlume customers—the three-day show features a packed schedule, full of educational and networking opportunities, interactive panel discussions, featured speakers and more, all aimed at providing flooring dealers with the information and tools needed to move their businesses forward.

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Ceramics of Italy

NOVEMBER 22, 2019

These major investments are part of a clearly defined strategy of establishing ties with the big architecture firms, and promoting Florim ceramic products and the use of large slabs – both for traditional covering applications and for the world of furniture. Further openings are planned for 2020. “We

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Floor Covering News

FEBRUARY 9, 2023

I t’s 2023 and we think it’s safe to say your social media strategy may need some dusting off. To help ease the burden, social media platforms—including Facebook, Instagram and TikTok—have launched new tools and technologies to help users step it up a notch. Take social seriously “There are approximately 4.89

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Floor Covering News

FEBRUARY 21, 2020

To fight through the noise, independent flooring dealers need an arsenal of targeted strategies, including a sound digital marketing plan. To support retailers in that endeavor, we’ve highlighted five steps to creating a winning digital strategy. Social media is a strong tool with robust options for spreading the word.

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Floor Covering News

MAY 2, 2022

-based companies, manufacturing executives and supply chain managers better assess their “true costs” of manufacturing locally vs. importing, The Reshoring Initiative has developed a tool called the TCO (Total Cost of Ownership) Estimator.

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Freshome Design & Architecture Magazine

OCTOBER 29, 2018

If you truly want to be the best gift-giver, then you’ll need a strategy to find just the right gift. All the tools a foodie needs to create the perfect crêpe. Your foodie friends have probably thought about trying to make crêpes, but without the right tools it won’t be successful. Let’s make crêpes!

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Floor Covering News

MARCH 21, 2022

It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.

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Floor Covering News

FEBRUARY 7, 2022

According to their son, Raj Shah, president, it’s in the company’s DNA to continuously find ways to engineer methodologies in logistics, product innovation and merchandising and marketing strategies to make flooring and countertops more affordable and accessible to the consumer without sacrificing manufacturer or retailer profitability.

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Floor Covering News

JUNE 29, 2021

Future evolutions include QR codes on all samples as well as a room visualizer tool within the showroom. “We When it comes to selling tile , which is a complicated category to sell, retailers can use all the tools they can get their hands on. And then we’re helping them shop by their style and walking them through. Statements 2.0

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Floor Covering News

MAY 13, 2024

The man who said it, Pawel Rajszel, CEO and founder of Leap Tools (parent company of Roomvo), uttered those words during a recent FCA Network convention. “AI The time has come to see how it may be a useful tool.” Such AI-enhanced virtual tools excite dealers like Adam Joss, owner of The Vertical Con- nection Carpet One, Columbia, Md.,

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