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Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. Mara Villanueva-Heras, vice president of marketing, Emser Tile, agreed.

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Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. Mara Villanueva-Heras, vice president of marketing, Emser Tile, agreed.

Tools 52
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4 tips for trading up to tile

Floor Covering News

Whether you’re a tile retailer or looking to diversify by cracking into the category, there are several fundamentals that are essential to success. According to the industry’s top tile suppliers, those fundamentals include: merchandising, room visualization, product selection and sustainability. And that’s a good thing for retailers.

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Ceramic: State of the industry 2023

Floor Covering News

Daltile’s new Outlander features the company’s StepWise technology that provides 2x more slip-resistance than regular tile, for a seamless indoor/outdoor space. S everal issues that shook out in 2023 have contributed to a less-than-stellar year for ceramic tile. Seen here is MSI’s Soreno Grigio porcelain tile and pavers.

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Back to Basics: AC’s Ceramic Tile Collections

Architectural Ceramics

While children everywhere are going back to school, let’s go back to basics and learn about ceramic tile through a few of Architectural Ceramic’s collections: Basics, London, and City Hall. AC’s Basics Collection , is a simple one with a white subway tile at its core. clean, off-white color.

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Joaquin Piquet: ceramic visionary

Diary of a Tile Addict

Occasionally at Tile Addict we like to shine a spotlight on individuals who have had a profound effect on our sector, yet remain largely unknown and unacknowledged. Today Tile Addict hopes that you find his views as fascinating and thought provoking as we do. You always have to master the production system and the sales channel.

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.