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Five tips on how to sell the right adhesive

Floor Covering News

Adhesives can be a tricky category, especially when it comes to a flooring sale. Luckily, adhesive manufacturers know just how to position their products to the benefit of the retail sales associate. Most retailers never get to the point of discussing sundry products that go along with the sale.

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5 tips to overcoming sales objections

Floor Covering News

If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale.

Sales 98
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How to revive carpet, laminate, sheet vinyl sales

Floor Covering News

While the LVT category and its SPC/rigid core subsegments continue to dominate the flooring market at the expense of other products, flooring retailers would be remiss to abandon carpet, laminate and sheet vinyl as viable revenue opportunities. Jamie Welborn, VP of product management, Mohawk. Travis Bass, EVP of sales, Swiss Krono USA.

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BDNY 2019 – Trends & Tile at Boutique Design New York

Architectural Ceramics

In its 10 th year, Boutique Design New York (BDNY) showcases trends targeted to the hospitality boutique and lifestyle market. With over 750 manufacturers, and attended by 8,000+ designers, architects, owners, developers and specifiers, the two inspiring days each November are nothing less than exciting and drool-worthy. Booth prep!

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How to Seal Cement Tile Grout

Granada Tile

Cement tiles are handmade artisan products renowned for their amazing array of design possibilities and unmatched durability when compared to other tiles. While cement and ceramic tiles can look very similar, they are very different products and need to be treated and maintained differently. Step 4: Grout the Tiles.

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How to elevate good salespeople to great

Floor Covering News

He or she seeks to better understand the customer’s needs and desires and will show products that meet her expectations. For instance, she might make the extra effort to learn about the design of the customer’s home. However, be careful not to inundate the customer with buzzwords touting the product’s latest features.

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. How many tile lines are enough and which materials should those collections consist of?