Floor Covering News
APRIL 23, 2024
Adhesives can be a tricky category, especially when it comes to a flooring sale. Luckily, adhesive manufacturers know just how to position their products to the benefit of the retail sales associate. Most retailers never get to the point of discussing sundry products that go along with the sale.
Floor Covering News
APRIL 11, 2023
If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale.
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Floor Covering News
OCTOBER 26, 2022
The sales industry is about two things: Trust and value. Here’s how to harness the power of both and develop lasting relationships with customers, via sales strategy. A strong sales strategy is critically important to any organization. Successful sales strategies accrue an invaluable asset: Client trust.
Floor Covering News
AUGUST 25, 2020
While the LVT category and its SPC/rigid core subsegments continue to dominate the flooring market at the expense of other products, flooring retailers would be remiss to abandon carpet, laminate and sheet vinyl as viable revenue opportunities. Jamie Welborn, VP of product management, Mohawk. Travis Bass, EVP of sales, Swiss Krono USA.
Architectural Ceramics
FEBRUARY 25, 2019
Avoid harsh chemical-based products when cleaning the surface of these tiles. To further protect against stains, seal the tile once a year, with one of our sealant products. If you prefer home cleaning products however, be sure it is a pH neutral, water-based solution. Handmade ceramics are often hand-painted. Windex anyone?
Granada Tile
AUGUST 29, 2017
Cement tiles are handmade artisan products renowned for their amazing array of design possibilities and unmatched durability when compared to other tiles. While cement and ceramic tiles can look very similar, they are very different products and need to be treated and maintained differently. Step 4: Grout the Tiles.
Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. How many tile lines are enough and which materials should those collections consist of?
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