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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Tidying Up: How to Clean Up Different Tile Types

Architectural Ceramics

While we can’t help you clean out your closet by purging, thanking, or folding your clothes, Architectural Ceramics can help you clean your tile floor or backsplash. Check out the following tips below, organized into categories, to care for and maintain your porcelain, ceramic, glass or natural stone tile. Natural Stone.

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Flooring software technology providers up the ante at Surfaces

Floor Covering News

L a s V ega s —The 2023 International Surface Event highlighted the vigor with which the flooring industry is facing today. Flooring software technology providers were among those ready to support the industry’s vitality and growing needs in 2023. Alex Aya, vice president, Comp-U-Floo told Floor Covering News. “All

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The Natural Stone Institute announces 2023 award recipients

Floor Covering News

Oberlin, Ohio—The Natural Stone Institute (NSI) has named the winners of its three award programs for 2023. The Shahs soon realized that natural stone for residential and commercial usage had even higher market potential and redirected their efforts toward developing this sector of the industry. To learn more, visit here.

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How to revive carpet, laminate, sheet vinyl sales

Floor Covering News

While the LVT category and its SPC/rigid core subsegments continue to dominate the flooring market at the expense of other products, flooring retailers would be remiss to abandon carpet, laminate and sheet vinyl as viable revenue opportunities. There is no better flooring for warmth and comfort. Minimize your showroom.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. Throughout the course professional sales techniques and tactics are taught. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.

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How to elevate good salespeople to great

Floor Covering News

W hether you’re selling high-end appliances, sports cars or hardwood flooring, there are some universal characteristics that separate the “good” salespeople from the “great” ones. (I When it comes to flooring specifically, a good salesperson will always start off by asking the customer, “Tell me about your project.

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