Floor Covering News

JANUARY 26, 2023

By Allie Decker It should go without saying that your business needs sales to succeed. However, it’s important to remember that sales alone aren’t enough. Personal selling garners better results than pushy, traditional sales efforts. This can occur in person, over email, on the phone or via video.

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Floor Covering News

NOVEMBER 14, 2022

This is an old, familiar saying, but it’s really a false choice—at least when it comes to selling flooring, anyway. Here’s how I see it: A good, experienced, reputable flooring store should be able to offer all three—every time. Selling quality flooring will help you sleep better at night. The sales presentation was outstanding.

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Floor Covering News

JUNE 15, 2021

Las Vegas—Mohawk is kicking off its “Now That’s Perfect” video contest at The International Surface Event in Las Vegas. During exhibit hall hours on June 16 and June 17, participants will have the opportunity to shoot professional quality videos with Mohawk’s video team at the booth, 6255.

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Floor Covering News

FEBRUARY 28, 2023

I can chat about just about anything—from the latest trends in flooring to the mysteries of the universe (although, fair warning, my sense of humor is a bit nerdy). I’m like Google on steroids, but without all the irrelevant ads and cat videos (although, again, I do love a good cat meme). Look no further than our flooring retail store!

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Architectural Ceramics

NOVEMBER 22, 2019

From left to right: Joey Caponiti / Maryland Commercial Rep, Kersi Press / Baltimore Commercial Rep, Betty Sullivan / Owner and CEO, James Lewis/ National Hospitality Rep, David Arabe / Commercial Sales Manager and David Benson/President and Principal (not shown). and can be installed as-is on a wall or floor, or fabricated.

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Floor Covering News

JANUARY 4, 2023

Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance.

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Floor Covering News

APRIL 29, 2020

This is so company employees can be productive and take advantage of the opportunity to learn more about their trade and job skills while at home. Throughout the course professional sales techniques and tactics are taught. The course describes how stone is installed with all of the various installation products.

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Floor Covering News

NOVEMBER 15, 2022

Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance. The post ‘Tom’s Tips:’ Validating your product pricing appeared first on Floor Covering News.

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Floor Covering News

MARCH 16, 2022

By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. You probably need to devote a minimum of 750 square feet of floor space and, more realistically, provide 1,200 square feet and up.

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Floor Covering News

NOVEMBER 13, 2023

Dalton–COREtec, Shaw’s premier brand specializing in waterproof LVP and mineral core floors, has introduced a new COREtec Resource Center on retailers’ account management platform, ShawNow. Retail sales associates (RSAs) can conveniently access new product training materials.

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Floor Covering News

AUGUST 25, 2022

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. CFI’s hardwood training courses cover everything from how to install a floating floor to direct glue down or stapling. “We

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Floor Covering News

FEBRUARY 10, 2020

I run Flooring Dealers & More, one of the largest Facebook groups in the retail flooring space. The people in the flooring industry are some of the hardest working people I know, so you can also appreciate the work that goes into orchestrating this massive event. All these pioneers are in the flooring business.

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Floor Covering News

NOVEMBER 13, 2023

Dalton—COREtec, Shaw’s premier brand specializing in waterproof LVP and mineral core floors, has introduced a new COREtec Resource Center on retailers’ account management platform, ShawNow. Retail sales associates (RSAs) can conveniently access new product training materials.

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Floor Covering News

APRIL 3, 2022

Coverings 2022 will host 750 exhibitors with 34 countries represented on the show floor. People go to trade shows to learn, see new product and to network and reconnect, and while a lot of people have been getting in touch in various other [digital] ways, it’s not the same as the face-to-face interaction.

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Floor Covering News

NOVEMBER 3, 2020

. “I think the COVID-19 crisis has caused people to do a lot of home fix-up projects, including replacing their flooring,” he said. Unfortunately, for most dealers this will be a temporary bump in revenue, after which their monthly sales will fall back to pre-COVID-19 levels. Reviews/testimonials.

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Floor Covering News

FEBRUARY 21, 2020

Las Vegas—Six manufacturers were voted best of class in the 2020 Best of Surfaces competition, a contest sponsored by Floor Covering News and Informa Exhibitions, which owns and operates The International Surface Event (TISE). The winners, announced on the show floor, are as follows: Innovation category: Raskin Industries. I NNOVATION.

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Floor Covering News

APRIL 19, 2022

FCNEWS LIVE at the National Wood Floor Covering Expo 2022 has kicked off. FCNews host, Katie Ford, is visiting the top suppliers on the show floor to discuss their latest and greatest in product, technology and service. The post FCNEWS LIVE at NWFA Expo: AHF Products appeared first on Floor Covering News.

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Floor Covering News

APRIL 4, 2022

On3 comes fully equipped with hundreds of modules across categories from product knowledge to leadership training, risk mitigation, best practices and more. using their own educational content such as training videos, which On3 will convert into a training course. Flooring Knowledge” by Rite Rug Flooring, Ohio.

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Architectural Ceramics

JULY 14, 2017

While Encore Ceramics calls Oregon home, Architectural Ceramics is pleased to offer their product on the east coast. Check out Encore Ceramic’s 2017 Online Catalog to view the full product line or to learn more about their environmentally-friendly processes. And the neutral scheme balances well with the wood-look tile floor.

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Floor Covering News

MARCH 21, 2022

FCNews’ fourth annual Industry Disrupters issue features innovative players and thinkers who are changing the game in terms of product enhancements, technological breakthroughs or simply radical new ways of doing business. Cali Floors. Cali Floors has proven to be a trusted partner for retailers in the face of hardship.

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Floor Covering News

MAY 17, 2022

My jobs currently include design, sales, orders, working with distributors and scheduling, and I’m currently the face of the showroom. I have spent a lot of time on the phone and on the internet endlessly researching information or products for our clients. Did I mention I’m also a full-time mom and we have four children?

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Floor Covering News

APRIL 26, 2022

With inventory and shipping at a premium these days, it’s crucial that you get real value from the product you’ve invested in. You need customers to end up not just satisfied but thrilled with how their newly floored homes look and feel. The post Watch: Cali Flooring is commitment to value appeared first on Floor Covering News.

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Architectural Ceramics

JULY 28, 2017

We know what’s hot when it comes to your main floor’s kitchen and entertaining spaces, but what about a space that is a bit more private: your bathroom. The frameless floor to ceiling glass shower doors echo the height of tile wall, and add to the grand affect. They come and they go. Moody & Modern.

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Floor Covering News

AUGUST 24, 2020

Alliance Flooring retailers praised the buying group’s Connect 2020 virtual buying and networking event that brought members and suppliers together for networking, training and buying opportunities over a two-week period. Alliance Flooring retail members who took part in the two-week virtual meeting attested to the benefits of attending.

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Floor Covering News

JANUARY 17, 2023

Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” this week. In the series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance.

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Floor Covering News

JULY 25, 2023

This new program, tailored for more than 1,000 stores across Flooring America, Flooring Canada and Carpet One Floor & Home retailers, marks one of the largest rollouts in the history of the home improvement retail industry. This project revolutionizes product assortment. Retail 2.0 Retail 2.0 The solution?

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Floor Covering News

JULY 20, 2023

A credit card scam is sweeping through the flooring retail community, in some instances successfully stealing thousands of dollars from unsuspecting dealers in lost revenue and materials. This scam is rampant across the industry right now—it’s a huge issue,” said Kelby Frederick, owner of My Flooring America, based in Denton, Texas.

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Floor Covering News

FEBRUARY 23, 2023

.— Karastan will reinvigorate its soft surface portfolio in 2023 with new SmartStrand and wool products as well as introduce an expanded assortment of Kashmere styles with new Xtra Technology and All Pet Protection & Warranty. One way the brand is investing in product design is through new technologies such as Xtra.

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Floor Covering News

OCTOBER 25, 2023

“I’m proud to announce our partnership with Plastic Bank, and we’ll work together to stop the rising tide of plastics from falling into the ocean,” said Kurt Weaver, Mohawk’s president of resilient flooring, in his address to attendees. “In Todd Wheeler, co-owner of Wheeler’s Flooring, Salinas, Calif.,

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Floor Covering News

APRIL 13, 2021

By Megan Salzano As the most visual—and arguably most beautiful—social media platform, Instagram (IG) can play a major role in successfully selling flooring. IG is a powerhouse selling tool and can be used in myriad ways to help grow brand awareness, interact with your customer base and even make sales—if used correctly. LO-FI VIDEO.

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Floor Covering News

JUNE 13, 2023

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. The post ‘Tuesday Tips:’ Why made-in-America matters appeared first on Floor Covering News.

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Floor Covering News

DECEMBER 20, 2022

Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance.

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Floor Covering News

APRIL 15, 2021

South Jordan, Utah— QFloors introduced a new credit card processing product called QProPay. Available to all QFloors customers, the in-house product is controlled entirely by QFloors, which is intended for flooring retailers to get transparent processing statements without hidden costs or junk fees.

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Onfloor Technology

DECEMBER 8, 2022

The flooring industry is competitive, and you need all the help you can get to stand out. If you want your flooring installation company to thrive and succeed, you must set yourself apart from competitors. If you can reach them, you can pitch your products and services directly to the people who can decide to buy from you.

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Floor Covering News

APRIL 23, 2024

We are proud to have received the Google Premier Partner designation,” said Carole Cross, managing director of Mobile Marketing, a Cyncly Company and the flooring industry’s leading web services and digital marketing solution provider in North America. “We This allows me and my team the time to do what we are good at—selling flooring.”

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Floor Covering News

JANUARY 10, 2020

“Diamond 10 technology provides enhanced durability that will make your floors look like the day you took them out of the box longer than other floors as it relates to scratch, scuff and stain resistance,” said Brent Flaharty, senior vice president and chief customer experience officer at Armstrong Flooring. “We

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Architectural Ceramics

MAY 2, 2016

The tile’s surface can be smooth or wavy and slightly textured, and it’s one of the only tiles that can be installed on the floor. This is typically a 100% recycled product. It is not safe for floors, but beautiful on walls and windows, especially with back-lighting or in waterjet patterns.

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